ANNIVERSARY BOOKS

 
 
TITLE         PORSCHE IN AUSTRALIA -- THE FIRST 50 YEARS 
    ENGLISH
AUTHOR   COMPILATION

ISBN 10     0958043116 (soft)
ISBN 10     0958043108 (hard)
ISBN 13     NO ISBN 13
PRICE           $50.00  soft
PRICE           $125.00 hard bound
OUT OF PRINT -- AVAILABLE @ BLOCKS BOOKS

MY REVIEWS IN THE 356 REGISTRY:
First came the Porsche 50-year anniversary book Moments.  Now come the 50 anniversary books of the major importers.  New this year are Porsche und die Schweiz 50 Jahre Porsche-Import durch die AMAG 195-2001 from the Swiss importer AMAG and Porsche in Australia -- The First 50 Years from the Australian importer Hamilton.  Unlike the embarrassing lack of mention of the 356 in Moments, about half of each of these two books devotes itself to the 356.  

The Hamilton book is middle sized (11 inches square, 95 pages) and 
primarily photographs.  Whether for convenience sake of with a nod 
to nostalgia, the old Porsche trick of partially hand tinted black and white 
photographs is employed.  In a historical book this works fabulously well.  People look at the pages with enjoyment even beyond that of never seen vintage photographs, suddenly: Those are black and white photographs!  The artistic values work extraordinarily well with black & whites, black & whites as sepia tones, black and whites entirely colored, black & whites with one or two background cars colored and original color photographs.  About 40 pages are devoted to the 356 period.  The story starts in the summer of 1951, when Norman Hamilton encountered a 356 on the Grossglockner.  He followed it back to the factory (more likely to Porsche Austria in Salzburg) and became Australia’s Porsche importer.  By July -- tells you something about the flexibility of Porsche back then -- Hamilton and a friend had picked up the first two production (as distinct from the Great Britain show car) right-hand drive 356s: a Fish Silver cabriolet and a Maroon Coupe.  These driven across the Alps to Genoa and then shipped to Austria.  Fortunately, Hamilton was on vacation and carried a camera.  The cars were presented at a cocktail party in South Melbourne and then campaigned in hill climbs and speed trials.  A radium green coupe was the third car early in 1952.  But that was it for a while, since the Australian quota system pegged Porsche sales at 2.5 cars per year.  So all Porsche activity fell to three cars -- no more could be imported until 1954.   Three cars accounted for magazine covers and road tests.  The radium green third car, even ran the first ‘Round Australia’ RedeX Trial.  Clearly not suited for this type of off road racing, it suffered 14 flats and a close encounter with a kangaroo, but it finished.  This led to a decade of VW off road domination.  But a Porsche was first.  James Dean’s Spyder 550-055 lead a short life but its littermate 550-0056 was a successful race car in Australia.  Again the esthetics of the production are wonder, with a fully colorized photograph of the Spyder overlaid by 550 blueprints.  550-0056 was so successful that other drivers boycotted it at the Gnoo blas circuit.  Philip Schudmack received a byline as contributor – so you can be sure the 356 facts are correct.  Frankly no one in the US will buy this book as a historical document.  Rather it is truly a classy celebration, right down to its silver cover on the soft bound with embossed Porsche serial plate.  The hard bound is black with a depressed silver Porsche serial plate.  The books are a limited edition.

FROM MY REVIEWS IN THE 356 REGISTRY

The other 50 year anniversary book are Porsche und die Schweiz 50 Jahre Porsche-Import durch die AMAG 195-2001 is available as a hard back.  As with the Australian book, about 50% is devoted to the 356.  Starting a little before the AMAG time are two photos of a Gmund coupe with a folding sunroof are present from 1949 when it was shown at the Geneva salon in 1949 to 1962.  I figure that if the car made it to 1962 it should have made it to the present time.  Anyone know anything about a light green 1100 cc Swiss registered Gmund S0-7237?  The Senger period is covered briefly.  The meat of the book starts with a superb photo of a body bumper vee windshield Porsche.  Christophorus photos, Swiss ads, road tests are reprinted.  Unfortunately, unlike recent 356 Swedish Treffin, they are not in English.  Especially charming is a bill of sale for #11081, a radium green, 1.1 P*10135* liter, car with several interesting options.  Again, I wonder if this car has survived.  An additional two-page spread covers a factory delivery in 1954, complete with photos of werks 1.  As you might expect the Swiss Beutlers are shown.  Unfortunately, my ability to read German is embarrassing small, so most of what I gain is by looking at the pictures.  Uwe Biegner, who supplied this book, says it is also available in French.  Since I read French, perhaps soon I can tell you more.  In any event it is a lovely promotional book, which I think goes for $25 - $30.


 



FROM MY REVIEWS IN THE 356 REGISTRY:

Moments is a lovely book, which Porsche made available for the 50th anniversary in 1999.  Interestingly, it was authored by “Vann and the authors” meaning photographs by Vann and chapters by individual writers.  A less expensive version, Fantastic Porsche, without the slip cover, but otherwise identical, was published by MBI at $39.95 instead of $75.00 to $90.00.

 
 

FROM MY REVIEWS IN THE 356 REGISTRY:

PORSCHE 356 XVIIIeme MEETING INTERNATIONAL FRANCE - 1993