FROM MY REVIEWS IN THE 356 REGISTRY:

A book I reviewed about a year ago has been reissued.  PORSCHE 356 (Schrader) was originally issued auf Deutsch.  Recently I noticed upon reordering that it had been reissued in a slightly larger size.  Embarrassingly I did not notice until it was pointed out to me, at the WEEKS swap meet, that is is also now in both English und auf Deutsch (gotta practice).  Now published by Schiffer, the new PORSCHE 356 represents the immense effort of literally replacing every single German ad with the equivalent

English one.  Where an ad in English didn't exist, a translation was added off to the side -- resulting in a slightly larger book.  Additionally the text at the beginning of the book was translated. The reproduction of the ads, especially the color ads, is still superior.  I recommended the book in German...and I even more enthusiastically recommend the book in English.

TITLE           Porsche 356 1948-1965 

AUTHOR     Zeichner

                    GERMAN

ISBN 10       0887402100

ISBN 13        9780887402104

OUT OF PRINT -- 

NOT CURRENTLY AVAILABLE @ BLOCKS BOOKS

FROM MY REVIEWS IN THE 356 REGISTRY:

Schrader Automobil-Bucher, a car enthusiast publisher with a bookstore in Munich, has recently become interested in Porsche after a long association with other German marques.  Last year they brought out a nifty 911 book and now they have a 356 book.  There are a couple of negatives: the book in common with many imported books is grossly overpriced at $25.00 list for a small (95 page), small format (25 cm by 25 cm) hard back book and it is in German -- mostly in German.  Other than a short history the book is primarily photographs, many of which I have not seen anywhere else.  I find it entertaining to decipher captions using my German-English dictionary, but find it too hard to translate pages; so for the most part I can understand what the book says.  Additionally, many of the illustrations are reprints of advertising brochures.  Peculiarly, some of these are in entirely in English including the multipage magazine insert written by Ken Purdy - some are in three languages.  One of the English language ads -- the one showing six photographs of an apparent bent window coupe with early tail lamps going around in a circle split into six pies (see MM page 45) though in English is stamped "PORSCHE Construction Firm Inc. Volkswagen General Agency for Austria SALZBURG, Franz Josephstrasse 19 (Grabnerhol) Phone 72-746."  In comparing the book with Miller and Merritt, I find

that even the individual photographs -- appearing by themselves are from advertisements.   No attempt is made for completeness, but the standard of reproduction is much higher than MM. The color reproduction is no less than superb -- so spectacular is the color reproduction that it is difficult to believe that they were made

from old advertisements.  The early 1950 Gmünd coupe and 1951 early steel body coupe (the one where art anticipated reality by leaving the split in the windshield out) and the lovely metallic green bent windshield

brochures are reproduced in full color. The reprint of the 1962 Accessory catalog shows a dim-able interior mirror (Abblendbarer Innenspeigel für Cabriolet ) for the cabriolet with the note that it was standard in the

coupe (für Coupe serienmassig). While not exactly a bibliography there is a page listing "Literatur fur den

Porsche-Fan," including several Porsche books in German with which I am unfamiliar.